Your Phone Is a Weapon: Here’s How to Use It

Hey there,

there are two kinds of people holding a smartphone today.

Those getting pulled around by it, scrolling, reacting, wasting time.
And those using it to build something that lasts.

Truth is, your phone is a weapon.
It can be used against you, or it can be used to build your brand and business.

Originally, "SMART" stood for Self-Monitoring, Analysis, and Reporting Technology—designed to track and optimize systems.
Today, your smartphone tracks one thing above all: where your attention goes.

And where attention goes, money and opportunity follow.

Most business owners still don't get it.

They think content creation is about keeping up with trends.
Posting every day.
Trying to "go viral."

Meanwhile, the brands that win focus on something much deeper:
Story. Connection. Trust.

Take LEGO.

In the early 2000s, LEGO was losing €250,000 a day.
They had too many products, no clear identity, and no emotional connection with their customers.

Then CEO Jørgen Vig Knudstorp took over.

He cut the noise reducing half their products and put storytelling at the heart of everything.

Suddenly, LEGO wasn’t selling bricks.
They were selling adventures. Heroes. Worlds.

Result?

LEGO became one of the most trusted, profitable brands in the world, with record-breaking growth.

Now look at Gillette.

In 2019, they ran a campaign that completely misread their core audience.
The backlash cost them $8 billion in brand value in a single year.

Attention builds brands.
But story is what keeps it.

That’s why I created Film Maker School.

Inside, you’ll learn:

• How to shoot cinematic videos with your phone or camera

• How to script like a pro using the Hero’s Journey

• How to use framing, lighting, editing, and sound design to create emotional pull

• How to build real confidence on camera so you actually connect with your audience

If you want your brand to last,
if you want your message to stick,
if you’re ready to stop posting and start building real attention,
this is the access to Film Maker School.

IT WILL BE ON EARLY BIRD TILL THIS SUNDAY, THE 27TH OF APRIL

The future doesn’t belong to the loudest brands.
It belongs to the ones who know how to tell the right story.

Talk tomorrow,
Luca